How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Formal and Informal Page Layouts Formats for Designing

A page layout is an art of arranging or organizing text and images (illustrations, symbols, photographs etc.) on a page or pages to create a desired and pleasing effect. A well-designed page attracts the reader’s attention and presents the material in an easy to read fashion. Modern page layout offers the Graphic Designer with many options that make his/her work very attractive, effective and unique.

i. Formal / Symmetrical layout:

This is a format that is divided into two equal parts to achieve balance. It is achieved when an imaginary vertical centre line divides the layout and each side of it contains an equal amount of copy text and illustrations. It expresses dignity and stability. The formatting “toolbar” on the computer has commands or operations which help designers in organizing their page layouts such as in typesetting their work according to specification. Examples are the Justified, Unjustified and Centered layouts.

• Justified: In this arrangement, all lines have the same length and are aligned to form a straight line at both left and right or flush left and right. Word spacing is adjusted so that each line fills the entire measure. It is the commonest format and is very easy to read. However, its demerit is that it contains a lot of hyphens.

• Unjustified: The lines of type in this format is either flushed left and rugged right or flushed right and rugged left. The flush left is common and easy to read but flush right is not popular and is difficult to read.

• Centered: Type lines in this arrangement appear rugged at both ends. The lines centered on an imaginary vertical line making it symmetrical. It is a good layout format for headlines and certificates.

ii. Informal Layout

It is also referred to as Asymmetrical Layout. This format has an informal balance. Each side contains unequal amounts of copy text and illustrations. Informal balance gives the artist the freedom in placing the different types and elements of design using personal opinion and taste. It is often difficult to read. Examples of the informal layout are contour, run-around and inclined layouts.

• Contour: In this style, each side contains unequal amounts of copy text and illustrations in an undulating form (move in a wavy pattern).

• Run-around: In this format, each side of the layout contains unequal amounts of copy text and illustrations in a circular form.

• Inclined: In this layout style, each side of the layout contains unequal amounts of copy text and illustrations which are slanted to either left or right (diagonal pattern).

Impact of Technology On The Field of Arts And Entertainment

Nearly everyone enjoys the different types of entertainment, and some people enjoy even more being entertainers. They want to become actors, comedians, dancers, singers. We used to go inside theatres after a hard day’s work to relax and see our favorite plays. But only in the last hundred years have we been able to record sound and pictures and to broadcast them through air. These improvements have brought fun and entertainment to every corner of the world and into most of our homes.

Technology has indeed made it possible for us to see entertainment in a new light. For one, technology has made it also possible for us to store our memories. Actors and singers long dead seem to come to life again every time their films or records are played. We can store a seemingly countless number of these records and films in CDs, hard drives and other storing devices like our computer. This makes it possible for us to entertain ourselves almost anywhere- at home, at the office, at the park, the bus; as long as we bring our devices with us. One can actually live without TV these days as long as one has a computer device and internet connection.

The world of entertainment has grown tremendously, and it can teach us as well as entertain us. Today, broadcasting is the most important form of popular entertainment. But now it is challenged by still newer inventions. Video playback and recording equipments make it possible for home viewers to buy or record their favorite shows. Many classic movies are already available for home viewing. This new equipment may encourage many viewers to spend fewer hours watching network offerings of situation comedies and action dramas. And now, we can record, transfer, and produce our own videos using cellular phones.

At the same time, the internet has revolutionized viewing habits in another way. The internet provides information on a lot of sources for movies, music, and other forms of entertainment. With internet connection, people can bring programs directly into their computer by doing downloads and many of these downloads are offered for free. Not only does it provide entertainment but we can even do some transactions like when you want to buy stun guns online.

The internet offer entertainment on almost all particular interests- music, news, and special information such as stock markets, weather, and social networking. These sources are made available to us faster than ever, as fast as the stun gun effects.  We can update on news even before they get broadcasted on TV through the different websites on the internet.

Never in recorded history have Entertainment and arts been so important in the lives of so many people. Modern inventions such as the internet have put nearly every person within reach of music and drama all day, every day, at home, and away from home. The internet has also made it possible for people not just become viewers but also the performers themselves as they are able to upload their own videos on different sites. The future of entertainment and arts is taking shape through technology and the people themselves.

Do’s and Don’ts When Going for Ear Stretching for the First Time

If done the wrong way, ear stretching can give you unbearable pain, and can even kill your ears, (yes, literally!). Ear stretching is the latest trend, in which, one punctures and stretches one’s ear lobes, to an extreme level, wears a stylish carved jewelry (as plugs and tunnels) in the stretched part. Some traditionalists believe that it is irksome or disturbing, but gauged ears look pretty appealing and attractive. However, this body art should be done very carefully. If you are going to stretch your ear lobes for the first time, here are a few Dos and Don’ts to follow. But before we proceed to that, let us have a look at some consideration, before you step into a professional body art workshop -

There’s no looking back! When you get your earlobes stretched, remember that it is a permanent fix, your old natural ears would never return. It is also true with piercing. Cosmetic surgery is the only possible repair for stretched ears. So, before you go for ear stretching, you should make up your mind, and decide, if you really want this or not.

Consult a renowned body art center – If some accident occurs, because of the mishandling or the lack of experience of the piercer, you wouldn’t be able to get your old natural ears back. To avoid such (and any) mishaps, visiting a professional piercer is always advisable.

Dos and Don’ts

Being a newcomer to the ear stretching fashion, there must be running around some rumors, in your mind, which you heard from someone, or one of the friends or relatives of someone. Well, if you have decided to stretch your earlobes, you should approach with a positive frame of mind. Here are some clear suggestions or Dos and Don’ts -

Suggested Material – Surgical stainless steel is considered as the best material for ear plugs or body art jewelries, for the first timers. After the stretching is healed, you can wear charms made up of any material.

Recommended Size – ‘Slow and steady wins the race’ is one of the most heard stories of all time. When stretching your ears for the first time, you can use the tapers starting from 14G to 18G, based on the structuring of your ears and lobes.

Reducing the Pain – There are a number of solutions – like composition of Karanja oil and Jojoba Oil – which you can apply while inserting the drill through your lobes. These are naturally medicated oils that lower the pain during the procedure, and help healing the skin more quickly. You should never use any water base solution while stretching your earlobes.

Bleeding - If it bleeds, you should stop, and wait for the injury to recover completely. Ideally, there are very less chances of bleeding, but when it happens, you should discontinue it for a while.